IBC reminds Canadians of the dangers of impaired driving

March 10th, 2015 by

Impaired driving is a serious problem, as figures from Mothers Against Drunk Driving (MADD) demonstrate. According to the group, there are between 1,250 and 1,500 fatal impairment-related crashes in Canada on a yearly basis, which translates to roughly three to four deaths every day.

The Insurance Bureau of Canada is also increasing its focus on the issue.

"Drinking and driving is a serious act that is not only illegal but can cost people their lives. IBC's message is clear: don't drink and drive," said Amanda Dean, Vice-President, Atlantic, IBC. "The insurance industry believes that more can always be done to stop people from drinking and driving and that's why we continue to educate Canadians on its dangers and consequences."

Dean added that it's critical for everyone to get involved in combating drunk driving. 

"We all have a part to play in putting an end to impaired driving," Dean said. "If you suspect someone has been drinking and driving, call 911. It could save a life."

Here are MADD's tips for spotting a drunk driver:

  • The motorist is quickly accelerating or decelerating.
  • You notice the motorist is tailgating you or another vehicle.
  • The motorist is zigzagging across the road.
  • The motorist is close to striking an object, including another vehicle or the curb.

If you notice any of these signs, make sure to do the following, as MADD recommends:

  • Stay as far away from the vehicle as possible.
  • Do not try to signal to the driver to pull over.
  • Take down the motorist's license plate number, along with the make, model and color of the vehicle.
  • Pull over and call 911. Be sure to have the name of the street the car is traveling on and what direction it's going.

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